THE SALES REFRAMED NEWSLETTER

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With Eric Janssen

Early stage sales feels like chaos. For founders and early-stage leaders suddenly in the sales seat, every day feels like flailing: busy but not productive, hopeful but not certain. Sales Reframed is built for anyone who finds themselves in that sales seat for the first time: founders, first hires, early revenue leaders, and wants clarity instead of chaos.

Each week, I share lessons, stories, and systems to cut through the noise of early-stage selling. Not soundbites, but practical frameworks you can actually use to build clarity out of chaos. Whether you’re a founder running sales or the first revenue hire trying to figure it out, this is for you.

About Eric

Eric Janssen has spent 15+ years in the sales trenches as a founder, early-stage executive, and university lecturer. He’s coached hundreds of founders and revenue leaders on turning early-stage sales chaos into clarity and repeatable systems.

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    “The best way to predict the future is to create it.” Peter Drucker